Tinder is a platform that utilizes an algorithm to connect users with individuals or experiences that align with their preferences and interests.

However, a potential challenge is that some older audiences may not fully understand the app’s concept or how it operates.

To address this, I have developed a comprehensive brief that outlines the app’s mission and key features, while also proposing strategies for enhancing its appeal to a broader demographic, spanning different age groups and geographic locations.

Click the button below to access the full brief.